“TV Was A Boys’ Club”: Nicole Sheffield

Four young friends drinking beer, telling jokes and laughing
SHARE
THIS



Heading into TV production was the only area NewsLifeMedia CEO Nicole Sheffield ever really felt her gender was an issue.

Speaking at GroupM’s ‘Lean In’ event in Sydney this morning, Sheffield was questioned about whether being a woman has ever helped or hindered her in a work situation.

“The only example I’ll give is when I moved to magazines to television,” she told the audience. “It was the first time that I really felt it was a massive boys’ club. And I felt my gender. It was the first time I was conscious of my appearance, and a lot of things that I look back on and it’s crazy, but I had to play that game. It wasn’t an easy game.”

Wandering down memory lane, Sheffield explained how when she was working in TV it took one production company a year to return her call. If she was a man, Sheffield believes her call would have been returned.

“People asked, ‘do you think they would have returned your call if you were a male?’ I actually do think they would have,” she said.

“That’s just how it was. And I think it’s changing. But it’s the only time I’ve actually felt a negative.”

Fellow panellist Maile Carnegie, managing director of Google Australia, added she has never looked at the world through a gender lens.

“There are times in my career where it’s gone against me that I’m a woman, but there have probably been more times now in my career where I’ve probably had a benefit because I’m a woman,” she said.

“I don’t really dwell on either of them. I kind of look at them as a portfolio.”

It’s not just women who cop this though.

Carnegie added: “If you are a transgender, there are going to be times when it goes against you and times where it goes for you.”

Men too, she added. If you’re a man working in human resources in the “lipstick ghetto”, as Carnegie puts it, “it’s not going to work in your favour”.

“You play the hand that you’ve got.”

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]