TV Ads Are The Best Way To Get Customers To Buy Stuff, Says Nielsen

Man with big hair watching television

[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=6793307][IMG]http://i206.photobucket.com/albums/bb234/cellectus/vetta.jpg[/IMG][/url]
[url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=5276630][IMG]http://i206.photobucket.com/albums/bb234/cellectus/portraitII-1.jpg[/IMG][/url]

Far from the cry of the ‘death of TV’, research behemoth Nielsen has revealed TV ad continue to be the one of the most trusted ads types when it comes to customers.

B&T Magazine
Posted by B&T Magazine

The results suggests some 63 per cent of people trust TV ads, with the other traditional mediums following closely behind.

Online banner ads and ads on mobile devices were apparently the least trusted ad mediums.

Image via Nielsen.

Image via Nielsen.

Still, nothing beats good ol’ word of mouth, with Nielsen saying one in five people trust their peers’ views when it comes to what to buy.

The report said that while digital has grown exponentially, it hasn’t hindered the trust consumers have in the traditional mediums.

Latest News

Zenith Serves Up An Ace To Win Tennis Australia’s Media
  • Media

Zenith Serves Up An Ace To Win Tennis Australia’s Media

Tennis Australia has appointed Zenith as its new media agency following a competitive tender process. The partnership includes media campaigns for the Australian Open, Emirates Australian Open Series including Brisbane International presented by Suncorp, Hopman Cup (Perth) and Apia International Sydney, along with the ANZ Tennis Hot Shots program. “Zenith demonstrated a strong strategic and […]

UBet Busted For Illegal Ad Promoting Drinking And Gambling
  • Advertising

UBet Busted For Illegal Ad Promoting Drinking And Gambling

It’s the first prosecution of its type in NSW, with sports betting company, UBet, convicted for illegal advertising that promotes getting on the piss while gambling, as well as offering some cheeky inducements to participate in gambling activity. In Downing Centre Local Court yesterday, UBet Tas Pty Ltd pleaded guilty to two advertising breaches following an […]

KOJO Secures Creative Account For Racing Victoria
  • Advertising

KOJO Secures Creative Account For Racing Victoria

Racing Victoria has appointed creative services business KOJO to develop creative strategy and execution across all channels for the 2016 Spring Racing Carnival. The appointment builds upon a successful 12-month partnership, where KOJO was engaged to develop an integrated content and social strategy for the 2015 Spring Racing Carnival and the 2016 Relaxed Racing campaign. […]

Kirk Pengilly Fronts New Look JulEYE Campaign Asking Aussies To Donate
  • Marketing

Kirk Pengilly Fronts New Look JulEYE Campaign Asking Aussies To Donate

For the first time in its nine year history, The Eye Surgeons’ Foundation is asking Australians to donate $1 for every year of good sight they have experienced as part of its annual community awareness campaign JulEYE. Outlining this new messaging, a new national community service advertisement (CSA) featuring JulEYE Ambassador Kirk Pengilly is gathering significant support from Australian media outlets.

SEEK And News Corp Sign Up To Commercial Deal
  • Marketing

SEEK And News Corp Sign Up To Commercial Deal

News Corp Australia and SEEK today announced a commercial alliance that, from early August, will create a market leading employment solution. Under the agreement News Corp Australia’s sales teams will offer their customers a SEEK Group employment listing with every print advertisement they book. As part of the agreement News Corp Australia’s digital properties will […]

Portrait of Lovely Dogue De Bordeaux Puppy
  • Media
  • Technology

What Is Digital? And Does Your Agency Need A ‘Head Of Digital’?

It’s a ubiquitous term now, but ‘digital’ is still baffling people, argues Jason Davey (pictured below), head of digital at Ogilvy. In this opinion piece he explains exactly what it is and whether agencies need a ‘head of digital’. In a post-digital era, it’s a reasonable question. One that I get asked every other week […]

Opinion

by B&T Magazine

B&T Magazine