Far from the cry of the ‘death of TV’, research behemoth Nielsen has revealed TV ad continue to be the one of the most trusted ads types when it comes to customers.
The results suggests some 63 per cent of people trust TV ads, with the other traditional mediums following closely behind.
Online banner ads and ads on mobile devices were apparently the least trusted ad mediums.
Still, nothing beats good ol’ word of mouth, with Nielsen saying one in five people trust their peers’ views when it comes to what to buy.
The report said that while digital has grown exponentially, it hasn’t hindered the trust consumers have in the traditional mediums.