Tuned Global has established its Asian HQ in Jakarta, Indonesia as part of its international expansion into Asia. It has also signed a strategic deal with the biggest independent Indonesian label, Musica Studios.
Having identified key opportunities in the emerging markets of Southeast Asia and Indonesia, the Australian company has hired a local team of music and digital industry experts, who have already signed a strategic deal with the biggest independent Indonesian label, Musica Studios.
Funded partly by the investment of $5.1 million from Australian venture capital firm, Exto Partners, the new Tuned Global office in Senayan, Jakarta is now the Asian headquarters for the highly disruptive digital music firm. It plans to grow its Jakarta team by recruiting more local specialists in business development, marketing, promotions and label relations roles in 2016.
Director of Music Partnerships Asia Gary Mackenzie has been chose to lead Tuned Global initiatives in Indonesia because of his 10 years of experience in digital marketing and music industry in Asia.
Having already led the partnership agreements with Musica, Gary believes it is important for Tuned Global to have talented local people on the ground in Indonesia in order to build relationships with the key labels and grow its local business.
Tuned Global is currently in discussions with major telecoms companies, leading ad agencies, music companies and key brands, which will help the company to achieve its ambitious growth targets.
“We’re excited to have established our Asian headquarters in the highly enigmatic city of Jakarta,” Tuned Global MD Con Raso said.
“We completely understand that business relationships are built over time in Southeast Asia and being located here and investing in the local Indonesian market was a logical step for Tuned Global. Our Asian hub will be instrumental in achieving our goal of becoming a global digital music company.”
Newly signed partner, Musica Studios has an impressive line-up of the most popular and famous local Indonesian artists, including Noah, Nidji, Geisha and d’Masiv. The vast majority of music played on Indonesia radio and television is by its own local artists, so Tuned Global believed it was important to work with a label that represented the local Indonesian music scene.
“Tuned Global develops pioneering music solutions that provide extraordinary opportunities, not only for music labels like Musica, but also to our local Indonesian artists and most importantly it allows us to stream our extensive music catalogue to the Indonesian music fans, which promotes our artists while monetising our content,” Musica Studios MD Gumilang Ramadhan said.
“As the leading independent label in Indonesia, we are very excited to be working with such an innovator in digital music, which will enable us to protect our rich local culture and generate more revenue.”
“Tuned Global intends to get more involved in the promotion of the local Indonesian music content as the relationship develops with Musica and its artists, because we are passionate about the music industry and want to help in the fight against widespread piracy here by offering new music business models that will make music fans, music labels AND artists happy,” Mackenzie added.