Tuned Global opens Asian HQ in Indonesia & signs strategic deal with Musica Studios

Tuned Global opens Asian HQ in Indonesia & signs strategic deal with Musica Studios
SHARE
THIS



Tuned Global has established its Asian HQ in Jakarta, Indonesia as part of its international expansion into Asia. It has also signed a strategic deal with the biggest independent Indonesian label, Musica Studios.

Having identified key opportunities in the emerging markets of Southeast Asia and Indonesia, the Australian company has hired a local team of music and digital industry experts, who have already signed a strategic deal with the biggest independent Indonesian label, Musica Studios.

Funded partly by the investment of $5.1 million from Australian venture capital firm, Exto Partners, the new Tuned Global office in Senayan, Jakarta is now the Asian headquarters for the highly disruptive digital music firm. It plans to grow its Jakarta team by recruiting more local specialists in business development, marketing, promotions and label relations roles in 2016.

Director of Music Partnerships Asia Gary Mackenzie has been chose to lead Tuned Global initiatives in Indonesia because of his 10 years of experience in digital marketing and music industry in Asia.

Having already led the partnership agreements with Musica, Gary believes it is important for Tuned Global to have talented local people on the ground in Indonesia in order to build relationships with the key labels and grow its local business.

Tuned Global is currently in discussions with major telecoms companies, leading ad agencies, music companies and key brands, which will help the company to achieve its ambitious growth targets.

“We’re excited to have established our Asian headquarters in the highly enigmatic city of Jakarta,” Tuned Global MD Con Raso said.

“We completely understand that business relationships are built over time in Southeast Asia and being located here and investing in the local Indonesian market was a logical step for Tuned Global. Our Asian hub will be instrumental in achieving our goal of becoming a global digital music company.”

Newly signed partner, Musica Studios has an impressive line-up of the most popular and famous local Indonesian artists, including Noah, Nidji, Geisha and d’Masiv. The vast majority of music played on Indonesia radio and television is by its own local artists, so Tuned Global believed it was important to work with a label that represented the local Indonesian music scene.

“Tuned Global develops pioneering music solutions that provide extraordinary opportunities, not only for music labels like Musica, but also to our local Indonesian artists and most importantly it allows us to stream our extensive music catalogue to the Indonesian music fans, which promotes our artists while monetising our content,” Musica Studios MD Gumilang Ramadhan said.

“As the leading independent label in Indonesia, we are very excited to be working with such an innovator in digital music, which will enable us to protect our rich local culture and generate more revenue.”

“Tuned Global intends to get more involved in the promotion of the local Indonesian music content as the relationship develops with Musica and its artists, because we are passionate about the music industry and want to help in the fight against widespread piracy here by offering new music business models that will make music fans, music labels AND artists happy,” Mackenzie added.

 

Please login with linkedin to comment

Latest News

It’s Back! Naked’s Jon Burden Reveals All In The Return Of Video Series ‘The Ads I Wished I’d Made’
  • Advertising
  • Campaigns
  • Media

It’s Back! Naked’s Jon Burden Reveals All In The Return Of Video Series ‘The Ads I Wished I’d Made’

Welcome to the 2018’s triumphant return of B&T’s ongoing industry video series (partnered with video content superstars Redbikini) and all called the Ads I Wish I’d Made. And what better way to kick of the New Year than probing Naked Communication’s executive creative director Jon Burden on the ads and the media that inspired him and make him […]

by B&T Magazine

B&T Magazine
Macro Meats Urges Aussies To ‘Eat Roo Too’ With Digital Campaign & Rebrand Via Tiny Hunter
  • Advertising
  • Campaigns
  • Marketing

Macro Meats Urges Aussies To ‘Eat Roo Too’ With Digital Campaign & Rebrand Via Tiny Hunter

South Australia-based Macro Meats has rebranded its kangaroo meat from Gourmet Game to K-ROO in a bid to encourage people to incorporate the uniquely Aussie meat into their diets. The rebrand, by Sydney agency Tiny Hunter, has already resulted in a 20 per cent increase in sales. It includes messaging and a new visual look […]

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine