Triple M is has announced Brydens Lawyers as the major naming rights partner of its NRL coverage for the 2017 season.
The Sydney-based law firm has had a long-running association with Triple M, and Southern Cross Austereo chief sales officer Brian Gallagher said the opportunity to take the partnership to another level “made absolute sense given the results delivered to date”.
“This agreement is testament to the performance of our NRL product with a rock star talent roster who deliver breaking coverage both on and off the field from the Auckland Nines to the grand final,” he said.
“We look forward to supporting our friends at Brydens in achieving their marketing objectives in 2017.”
Brydens Lawyers principal Lee Hagipantelis said the firm has enjoyed a long and successful relationship with Triple M as a sponsor and advertiser.
“There is a distinct commonality that exists in the demographics which support Brydens Lawyers, Triple M and rugby league, and therefore there was no hesitation in accepting the invitation to join with Triple M as the major and naming rights sponsor of its rugby league programming,” he said.