The hilarious walking thesaurus with the British accent, well-known for his political views and infamous for his outlandish behaviour that generates scores of headlines, is coming to Southern Cross Austereo’s Triple M.
The Russell Brand show will be a podcast-type show, broadcast at 9pm on Wednesday nights (starting tonight) and then available via an online podcast and recap at Triple M’s webpage.
Partnering with aural content sharer audioBoom, the podcast will be pre-recorded and then curated by Triple M. “He does two podcasts a week which we then curate into a show,” head of Triple M, Mike Fitzpatrick, told B&T.
But how many people will be listening at 9pm? Fitzpatrick said he’s under no misapprehension that they’re going to drive listening at 9pm at night, “though that would be nice”.
“But in a digital world to be able to have a listen-again facility on our mobile apps and online is key to the success for a lot of these shows.”
Brand’s humour and wit resonated perfectly with the station’s audience, explained Fitzpatrick.
“He’s a very authentic comedian,” he said. “He’s had his challenges over the years that he hasn’t shied away from and he’s been very open and honest about who he is as a person. And he’s also one of the funniest men in the world.”
While declining to reveal the price tag attached to the comedian, Fitzpatrick said the only thing the station had been missing was an international comedian. And Brand fills that void. “When the opportunity came up to work with Russell, it was perfect.”
The podcast can have exclusive content for Triple M if the station asks for it specifically, said Fitzpatrick, but what’s really getting him jazzed up is how client savvy Brand is.
“He’s offered to do live in-show commercials for the show’s sponsor,” he said, adding they’ve yet to announce which clients he will be doing the commercials for.
“You look at all these other syndicated shows… and it’s just taken off the satellite and put to air. But Russell is really keen to make sure this show sounds as integrated into the station as possible.”