Trevor Cook Joins SCA As National Head Of Sport Sales

Trevor Cook Joins SCA As National Head Of Sport Sales

Southern Cross Austereo (SCA) has announced the appointment of Trevor Cook as the new national head of sport sales from 14 May.

Cook joins SCA from his year-long role as head of investment at Mindshare Melbourne. He has also held roles at the City of Melbourne, Sports & Entertainment Ltd and Nine.

Based in Melbourne, Cook will lead SCA’s local sport team and sports teams around the country, reporting to national head of radio sales, Nikki Rooke.

“Sport is a critical pillar in both our ratings and revenue strategy, and Trevor’s passion, combined with his strategic sales experience, will ensure we maximise all opportunities and keep innovating our market approach and product,” Rooke said.

Commenting on his appointment, Cook said: “I’m absolutely thrilled to be joining SCA and look forward to working with the team in delivering results for our many clients.

“Sport is a major passion of mine, so naturally I feel very privileged to be entrusted with this position.”




Please login with linkedin to comment

SCA Southern Cross Austereo Trevor Cook

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]