Anti-Logos Criticise Brands’ Support Of Qatar World Cup

Anti-Logos Criticise Brands’ Support Of Qatar World Cup
SHARE
THIS



Internet artists have designed anti-logos to draw attention to brand sponsors of the Qatar 2022 World Cup and Qatar’s long history of human rights abuses.

In 2010, FIFA executive committee announced Qatar would host the 2022 soccer World Cup. Since then, The Guardian has reported, almost 1,000 migrant workers have died while constructing mega-stadiums in 38 degree heat. Qatar has been accused of forcing workers into slavery, a governing system called ‘kafala’, by confiscating migrant passports upon entry to the country and refusing to allow them to leave.

Now creatives have taken to Twitter to share ‘anti-logos’ of major sponsors of FIFA, taking aim at brands such as Coca-Cola, McDonalds, Adidas and Visa.

This comes after the news nine FIFA officials, including marketing executives, have been arrested on charges of corruption, spanning more than two decades.

quatar-world-cup-2022-human-rights-abuse-brand-support-logo-3_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-4_880 fifa-visa-qatar-ad_880 fifa-2022_880 world-cup1_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-1_880 coca-cola_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-9_880 quatar-world-cup-2022-human-rights-abuse-brand-support-logo-2_880

According to Adobe, The World Cup generated $1.5 billion in advertising revenue in 2014.

Latest News

TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons
  • Advertising
  • Campaigns

TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons

Victoria’s Transport Accident Commission (TAC) and Taboo have created a high-impact, interactive campaign encouraging all Victorians to play their part in making roads safer around Christmas. The ‘This Christmas’ activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas […]

NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]