Trend Micro Consumer Appoints BENCH PR

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Specialist technology agency, BENCH PR, has announced it has added Trend Micro’s Consumer business for Australia and New Zealand to its client portfolio.

BENCH PR has had a close partnership with Trend Micro for more than two years, working on the company’s commercial business PR since July 2013 and extending that to incorporate social media for commercial in since May 2014. Trend Micro has now consolidated PR activity across its consumer and commercial business units with the appointment of BENCH PR to manage all media outreach in Australia and New Zealand.

Tim Falinski, director, consumer, at Trend Micro ANZ, “We’ve known the team at BENCH PR for many years and they are a trusted partner of Trend Micro in Australia and New Zealand. BENCH has incredible knowledge of the technology and security media landscape in the region and a deep understanding of our company. We’re looking forward to working with BENCH to continue our growth and leadership in consumer security.”

Jocelyn Hunter, managing director at BENCH PR said, “We’re really pleased to be working with the Trend Micro consumer team to support their business growth in the region. We’ve thoroughly enjoyed helping to raise the profile of Trend Micro’s commercial business over the past few years so it’s exciting to also be working with the market leading consumer business.”

BENCH PR has been shortlisted as a finalist for the multi-country category in the 2015 Asia-Pacific SABRE Awards and was awarded ‘highly commended’ for Small PR agency of the year at this year’s CommsCon awards.

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