Treasury embraces animation to explain Budget 2015

Treasury embraces animation to explain Budget 2015

Australia’s Department of Treasury engaged Datalabs, a data visualisation agency, to visualise the 2015 Budget and improve how economic policy is explained to the public.

Datalabs’ animators crafted three short videos to feature on the official Budget 2015 website.  As well as a ‘Budget Overview’ animation, Datalabs produced an animation explaining how the Budget will crack down on multinational tax avoidance, and another on changes to tax and benefits affecting businesses, consumers, and families.

Datalabs director John Ottinger said: “We’re really pleased to be part of making the Federal Budget understood by the Australian public. The animations we created for Treasury use everyday language and instantly recognisable symbols to tell a story about the economic data that makes sense.

“Economic data is often presented in a way that makes it inaccessible to the general public, but we believe it doesn’t have to be that way. Animation is a really effective way to present complex information in a way that everyone can understand.

“The Treasury’s decision to use animations to explain the Federal Budget shows that they are actively looking for ways to improve how they communicate with Australians.”

Please login with linkedin to comment

Engine Room kai riemer

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]