Travis Johnson Appointed Global Head of Mobile for IPG Mediabrands

Travis Johnson Appointed Global Head of Mobile for IPG Mediabrands
SHARE
THIS



Travis Johnson (pictured), current CEO of Mnet, has been named global head of mobile for IPG Mediabrands.

Stepping up to the CEO role at Mnet in Australia will be Scott Player, a long time IPG Mediabrands executive who has been commercial director of Mnet since November last year.

“Since Travis took on the CEO role of Mnet, the business has consistently created new international standards for innovation and effectiveness in the mobile space,” said Henry Tajer, global CEO of IPG Mediabrands.

“Having built such a globally recognised business there is no other executive more qualified and capable of leading our worldwide network’s investments and development in the mobile space. It is an extremely important communications platform that continually redefines the business landscape for clients and our network.”

Tajer added, “We are also very fortunate to have Scott Player in position to lead Mnet forward. Scott has been working with Travis on many of Mnet’s finest achievements and he is undoubtedly the right executive to continue leading the momentum Mnet has achieved. He is a most digitally focused and entrepreneurial executive and the business is it in extremely fine hands as he assumes his new role.”

IPG Mediabrands Australia acquired Mnet in February 2013, with Johnson becoming CEO in July that year. Since then Mnet has become the world’s most awarded mobile solutions agency, with 38 global and Australian awards won in the past 12 months. These include two Global Mobile awards, numerous MMA Smarties, a Clio, Spikes Asia and Festival of Media among others.

In his new global position Johnson’s core responsibilities will be to leverage IPG Mediabrands’ proprietary technologies and patents, mobile campaign management platforms, content management systems and social integration technologies.

As Johnson prepares to take on his global role, Player will take over Mnet which has more than 60 executives and offices in Sydney, Melbourne, Brisbane and Adelaide. He will be relocating to New York in the near future to take up the newly created position.

 

Please login with linkedin to comment

sponsorship

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]