Transmedia Guru returns to Australia for Masterclass Series

Close-up of math or algebra  homework or test paper with a grade A+ and the comment Good Job.
SHARE
THIS



Due to popular demand, transmedia producer returns to Australia to present his one-day “Transmedia Storytelling” Masterclass.

No longer simply the domain of the entertainment industries, transmedia is a technique that brands, governments and start-ups alike are increasingly engaging with.

“As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied – and increasingly vociferous – consumer base,” says Jeff Gomez, CEO of Starlight Runner Entertainment.

Jeff Gomez

Jeff Gomez

“Those who understand how to leverage transmedia strategies and pervasive communications for their brands and franchises are seeing greater immediate impact, but more importantly they are positioning themselves for the long-tail,” he said.

Completely updated, this Masterclass is a six-hour survey of best practices in multi-platform narrative creation, and will teach brands, agencies, screen professionals, storytellers and start-ups how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to transform this into multiple revenue streams. They will also learn cutting edge techniques in population activation and transmedia for social good.

Jeff will share exclusive examples of independent and solidly scaled transmedia endeavours in:

• Entertainment + Factual Storytelling
• Branding
• Marketing + Advertising
• Corporations
• Public Policy
• Social Good
• Population Activation

Previous participants have included Australia’s leading screen producers and creatives, games developers, publishers, advertising and brand professionals, marketers, and communications specialists from across a broad range of industries.

The first in X Media Lab’s newly launched “Pathbreakers Series”, the Jeff Gomez “Transmedia Storytelling” Masterclass 2014 will tour Perth (Monday 6 October), Sydney (Wednesday 8 October), and Melbourne (Friday 10 October).

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]