Trailer Of Stephen King Adaptation Freaks Out SXSW Attendees

Trailer Of Stephen King Adaptation Freaks Out SXSW Attendees
SHARE
THIS



Attendees at this year’s South by Southwest (SXSW) in the US have been given a scare, with the first trailer for the remake of Stephen King’s classic horror tale, IT, making its debut.

Here’s the trailer of the original film from the 90s, just to give you some context:

It appears that no footage of the trailer for the remake of IT has been shared online, but horror movie review site Bloody Disgusting was in attendance to detail the scary 90-second clip:

The trailer opens with footage of Bill Denbrough making a paper boat for his little brother Georgie. We then move outside, where Georgie is chasing his boat in a rainstorm as it floats next to the curb. Suddenly, Georgie runs right into a street barrier, which knocks him down on the ground. He then watches as his boat sails into a gutter. He runs to the gutter and tries to see if he can see his boat. As he looks deep into the sewers, Pennywise abruptly appears before the screen cuts to black.

Then we are shown the members of the Loser’s Club meeting each other and realizing that they’ve all been seeing the same entity, before one of them finally says “The Clown.” Once that happens, the teaser then moves into its centrepiece, which shows the members of the Loser’s Club looking at pictures on a carousel slide projector that suddenly acquires a life of its own and begins moving through the slides at an increasingly alarming speed. The pictures are of Georgie and his parents, and each slide zooms in on Georgie’s face before cutting to his mother, whose hair is covering her face. As the projector moves from slide to slide, the hair moves out of his mother’s face, and her face is revealed to be that of Pennywise himself.

The trailer then blows through a flurry of shots, as most trailers are known to do. The most striking image from this succession of shots is the unforgettable moment when blood flows out of Beverly’s sink, only in Muschietti’s film it spews out like a geyser and blasts her in the face. There is also a sublime image of Pennywise approaching two of the children (he has them cornered against a wall), but the shot is framed in a way so that only his long, bony fingers fill the screen. The children are in the background, out of focus but clearly terrified.

The teaser ends with Bill walking down into his flooded basement, where Georgie’s ghost taunts him by repeatedly screaming “We all float down here!” before Pennywise rises from the water and rushes at him, in a moment that had the entire audience screaming. It is at this moment that the screen cuts to black and the word “IT” appears on screen.

 

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.