Traditional Media Remains A “Powerful Force”, Says Kerry Stokes

Traditional Media Remains A “Powerful Force”, Says Kerry Stokes
SHARE
THIS



Despite Nine and Seven’s share price taking a hammering during the week on the back of poor ad data, Seven West Media’s boss Kerry Stokes has said free-to-air telly remains a “powerful force”.

Speaking exclusively to News Corp’s The Australian, it’s unclear whether the comments were intended to calm nervous investors or was a calculated attack against the myriad of new entrants trying to lure audiences away from traditional media.

Stokes acknowledged the competition from the internet that was allowing viewers to pay to watch their favourite programmes on their terms but he said they “were an opportunity rather than a threat” to the traditional free-to-air networks.

“I’m not saying that we don’t have challenges but I very strongly believe that the challenges are opportunities for television,” Stokes said.

“I see a future in which the existing mainstream media will have a profitable and prominent place and that includes News Corp, 21st Century Fox, Seven, The West Australian, Nine and Fairfax.

“We tend to spend too much time beating each other up and not looking at the fact that we are still the custodians of a really ­important part of the Australian environment.”

Read the full article here.

 

Latest News

“I Am Devastated”: Michelle Guthrie Considering Legal Action After ABC Sacking
  • Media

“I Am Devastated”: Michelle Guthrie Considering Legal Action After ABC Sacking

Michelle Guthrie has spoken out after being dumped as managing director of the ABC, arguing there was no justification for the company’s board to terminate her employment. In a statement issued shortly after the ABC announced her sacking this morning, Guthrie said she was “devastated” by the board’s decision despite there being no wrongdoing on […]

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]