Tourism Western Australia Shine Bright In Fairfax Media’s First-Ever Brand Discover ‘Premium’ Campaign

Tourism Western Australia Shine Bright In Fairfax Media’s First-Ever Brand Discover ‘Premium’ Campaign
SHARE
THIS



Tourism Western Australia’s latest campaign puts the state on show via Fairfax Media’s first ever Brand Discover ‘Premium’ campaign.

The “Just Another Day in WA” campaign utilises Brand Discover ‘Premium’ to showcase WA travel experiences through rich and immersive storytelling, with the aim of increasing people’s consideration of the state as a holiday destination.

Brand Discover ‘Premium’ extends Fairfax Media’s wide range of native advertising formats designed for advertisers to reach audiences through highly engaging and immersive content, now also available for the very first time on afr.com.

Brand Discover ‘Premium’ is a bespoke native solution providing custom-built content, functionality and design. The format can include interactive articles, videos, photo galleries, infographics and animation – all aimed at maximising audience engagement.

The content in the “Just Another Day in WA” Brand Discover ‘Premium’ campaign was written by a specialist Fairfax travel contributor and focuses on the landscapes, food and culture of Western Australia. A captivating time-lapse video of the Milky Way viewed from the Pinnacles Desert and itineraries for a night out in Perth are just some examples of the campaign’s rich and immersive storytelling experience.

“Just Another Day in WA” will appear across Fairfax Media’s digital mastheads and be amplified via social media.

Fairfax Media Commercial and Marketing Services Director, Tom Armstrong, said: “Our new Brand Discover product suite is part of our ongoing strategy to offer advertisers the opportunity to engage with our large digital audience of 11.5 million Australians each month* through our market-leading, native content solutions. Tourism Western Australia’s campaign is a great example of the sort of high-quality bespoke, immersive and interactive audience experiences Fairfax can achieve for brands by leveraging our expertise content creation.

“The availability of all Brand Discover products on afr.com now allows advertisers to connect with The Australian Financial Review’s exclusive and highly sought-after digital audience through rich and engaging native content.”

Tourism WA Executive Director Strategy, Brand and Marketing Services, Louise Scott, said: “Partnering with Fairfax Media allowed us to extend the reach of the ‘Just Another Day in WA’ campaign to a large and targeted audience, and develop a rich and engaging content hub for Western Australian stories.

“‘Just Another Day in WA’ was launched in June 2016 to tell consumers about the surprising and lesser-known moments and extraordinary experiences that happen every day in Western Australia. Working with Fairfax Media will help us spread those messages to a vast audience.”

In addition to the bespoke Brand Discover ‘Premium’ and templated Brand Discover ‘Standard’ formats, Fairfax Media has also launched Brand Discover ‘Flex’ – a customisable native advertising format offering a mix of templated formats and custom design elements.

To view the “Just Another Day in WA” Brand Discover ‘Premium’ campaign, click here.

Source: * Nielsen Digital Ratings Monthly, August 2016, Ppl 2+(Computer); Ppl 18+ (Smartphone/Tablet)

Please login with linkedin to comment

food marketing

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]