Children’s digital media company TotallyAwesome has announced the launch of its first video on demand (VOD) offering, available on its kid-safe ad platform.
Used by kids’ brands across the Asia-Pacific to safely engage with the under-13 audience, TotallyAwesome reaches more than 170 million kids monthly in the region.
In Singapore, TotallyAwesome partnered with media company Mediacorp to extend this reach even further into dedicated VOD inventory, allowing true multi-platform engagement for kids brands.
TotallyAwesome CEO Quan Nguyen said: “Kids are switching their preference from traditional programmed TV to digital TV content, with VOD viewing being one of the most popular activities.
“We’re pleased to have such great partners to expand the reach of our marketplace with this new format and are working on similar launch partnerships in other APAC countries in the coming months.
“We provide high-quality international and local content for kids that entertains, engages and educates. We deliver this content across linear and non-linear platforms to cater to all media consumption habits.
“Kids are an important, niche audience for Mediacorp that need to be treated with care.”
Mediacorp’s vice president of digital sales, solutions and operations, Jennifer Chase, said: “We are excited to partner with TotallyAwesome who provide a platform that provides a compliant, kid-safe environment for advertisers.”