The Outdoor Media Association (OMA) has today released its 2017 Annual Report which looks at media revenue and growth as well as new players in the market.
The report indicates a healthy and growing industry currently accounting for 5.9 per cent share of media and sitting in the top three growing media categories for 2017.
Total media revenue was $837 million, a 6 per cent increase year-on-year, with digital accounting for 47.3 per cent, and the industry continued to give back, citing over 220 beneficiaries of donated media space and advertising services, valued at $36 million.
The organisation welcomed four new members in 2017: Ayuda, Big Screen Video, Hanlon Industries, and Samsung; and in early 2018 added APEX Outdoor, GSP Print Pty Ltd, and TechFront.
OMA CEO Charmaine Moldrich said, “The OMA now has a total of 40 members, representing approximately 80 per cent of the Out of Home (OOH) industry, to which we provide valuable member services and representation.
“We are proud of the depth of our membership, representing display companies as well as companies who provide a variety of OOH services.
“The OMA’s work across the core functions of policy and regulation, government relations, media relations, marketing, audience measurement, and member services, has proven pivotal for industry growth,” Moldrich added.
Also announced at the OMA’s Annual General Meeting earlier in May, a rotation of the OMA Board of Directors sees the following changes: Brad Bishopp, owner of Bishopp Outdoor Advertising retires his position after eleven years to allow for incoming Chairman of MOOH, Christopher Bregenhoj; COO of APN Outdoor, Andrew Hines is replaced by CEO, James Warburton; and Global CEO of QMS Media, Barclay Nettlefold is replaced by CEO, John O’Neill.
“Our Board and our membership continue to drive innovation and invest in technology that will grow our industry well into the future.
“With OOH advertising reaching 12.6 million people each day, seeing up to 30 OOH faces, the industry plays an integral role in thriving economy,” Moldrich concluded.