Torrens University And Real Madrid Offer New Sports Management MBA

Torrens University And Real Madrid Offer New Sports Management MBA
SHARE
THIS



Last year Torrens University Australia launched a new industry-aligned Master of Business Administration (MBA) in Sports Management in partnership with Real Madrid Graduate School. The program director, Dr. Justin Pierce and lecturer Dr. Daniel Mark Evans discuss the MBA in detail, the importance of sport within society and the opportunity to learn from the best of the best-Real Madrid Club de Fútbol.

“Our MBA is designed to supplement your business and leadership experience, with a focus on Sports Management. Our MBA online program is globally recognised and helps sharpen students understanding of key business functions, in context of the sporting industry- accounting, contracts, marketing, economics,” Pierce explained. “Students benefit from studying core MBA and industry-relevant sports management subjects, with local and international industry experienced lecturers and academics leading their learning.”

One of the biggest advantages for Torrens MBA candidates is a two-week industry placement at the biggest football team in the world, Real Madrid C.F. Pierce added: “Students get to visit headquarters in Madrid and talk to the leaders who work within the Real Madrid business.”

The rare opportunity to gain access to Real Madrid management might be sexy and marketable; but for Pierce and Evans, the MBA offers something far greater for the student- learning how sports and sports management fits within society at large. Evans calls this the ‘mutual interdependency of sport’, meaning that teams need each other in order to survive.

“The sporting industry is unique when it comes to business, where teams require healthy competition to thrive. To an extent, they need other teams and clubs in their code to do well. The code has to be healthy and growing for individual clubs to survive,” Evans said.

“There’s another premise called the uncertainty of outcomes, you don’t have a product if you know who are going to win all the time. To keep people interested there has to be realistic chance for any number of teams to be successful. You can have favourite and dominate teams, but if that continues over 10-15 years what’s the point.”

Torrens University is one of our amazing sponsors of the first Ministry of Sports Marketing conference to be held at Sydney’s iconic Randwick Racecourse on 19th July. It’s going to be a cracker of a day, so give this little link a click and find out more about the conference. Follow the social pages – B&T’s TwitterMSM Conference’s Twitter and Facebook – for more information and updated stories.

Ministry of sports marketing

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine