Outdoor media player TorchMedia has announced it has secured the rights to Sydney’s Harbour City Ferries network.
Commencing January 2018, Torch will be selling integrated ad campaigns across the entire ferry network, including the brand new Emerald fleet.
The Harbour City Ferries network offers advertisers access to an affluent commuter and tourist audience, as well as proximity to Australian landmarks such as the Sydney Harbour Bridge, the Opera House and Taronga Zoo, along with events such as Vivid, Ferrython and New Year’s Eve.
TorchMedia managing director Kirsty Dollisson said: “We’re excited about the addition of Harbour City Ferries to our Sydney Transit offering. We can now deliver access to over 32 million passenger journeys on a monthly basis in Sydney alone.
“We’re looking forward to providing clients with campaigns tailored by destination and larger-than-life experiential and out-of-box executions, which will really bring activity to life.”