Yesterday, much of England and the internet became enamoured with a puddle. Yes, a puddle.
And with the thousands of tweets and comments about the puddle, which was being live-streamed through Periscope by marketing agency Drummond Central, many brands saw an opportunity to snag a bit of customer love and tweet about it.
Mashable has a brilliant list of some of the tweets, and we’ve collated our favourites below.
— Cats Protection (@CatsProtection) January 6, 2016
— Greggs (@GreggsOfficial) January 6, 2016
— ASOS (@ASOS) January 6, 2016
— Star Wars UK (@StarWarsUK) January 6, 2016
— Woodland Group (@WoodlandGroup) January 7, 2016
Give a man a fish and he will eat for a day. Give the internet a puddle and they will watch it all afternoon #DrummondPuddleWatch
— innocent drinks (@innocent) January 6, 2016
— Hollyoaks (@Hollyoaks) January 6, 2016
— Comedy Central UK (@ComedyCentralUK) January 6, 2016
— RNLI (@RNLI) January 6, 2016
— Drummond Central (@drummondcentral) January 6, 2016
— Wowcher (@wowcher) January 7, 2016