At Sydney’s Vivid Festival, STW’s ideas agency Tongue will host a session on June 1 demystifying one of the most overused buzzwords in modern business – ‘disruption’
Tongue is the only ad agency invited to present at Vivid Ideas. Tongue’s Managing partners Jonathan Pease (JP) and John Du Vernet (JD) will host an interactive session designed to give attendees the tools they need to disrupt their own business and industry.
Jonathan Pease, managing partner and executive ideas director of Tongue explained: “The word ‘disruption’ is thrown around a lot these days. Business gurus are telling us we must change our mindset to be more ‘disruptive’ and ultimately create ‘disruptive business models’ to survive. It’s easy to say but hard to implement and that’s exactly why we’re doing this session. We’re going to discuss what and why disruption matters but most importantly we’re going to drill down on how to build disruption into your business immediately.”
JP and JD will be joined by a select group of panelists including:
- Best selling author of critically acclaimed Marching Powder, Rusty Young
- Edwina McCann, editor-in-chief of Vogue Australia
- Dan Rosen, CEO of ARIA
- The youngest person to sail solo non-stop around the world, Jessica Watson.
Tongue is a full-service ideas agency that delivers big disruptive ideas for clients including Telstra, Audi, Coca-Cola Amatil, Pernod Ricard, ASOS and Suncorp.