303 MullenLowe has won the TK Maxx account following a competitive pitch, and is now preparing to unveil the launch campaign to announce the arrival of this international retail brand in Australia.
TK Maxx is an ‘off-price’ retailer offering big brands at small prices, with over 500 stores located in six European countries.
Tessa Buenen, AVP – Head of Marketing TK Maxx Australia commented, “We were impressed with 303 MullenLowe throughout the pitch process. The fully integrated model they demonstrated means we can build a singular strong partnership that’s able to deliver all our needs. It is really exciting to bring this much-loved brand to Australia – it’s going to be a big year.”
Tony Dunseath, Managing Partner at 303 MullenLowe commented: “Launching any brand in a new market is always a privilege, but it’s not every day you get to do it for such a significant international brand. All areas of our business, from creative to media, have been involved and the solution we presented demonstrated the benefits of our multi-disciplined approach.”
TK Maxx is known for delivering great value on an ever-changing selection of brand name and fashion apparel and homewares at significant discounts to prices in department and high street stores.
Richard Morgan, Executive Creative Director at 303 MullenLowe says: “Globally, TK Maxx has a strong heritage of producing creative campaigns that set a really high benchmark – we’re looking forward to adding to the mix and extending the brand’s journey into Australia.”
TK Maxx is owned by The TJX Companies, Inc. – the leading off-price retailer of apparel and home fashions in the U.S. and worldwide with more than 3,800 stores in nine countries. TJX also owns TJ Maxx, Marshalls, Winners, HomeGoods, Homesense and Sierra Trading Post.
In Australia, the brand will launch 35 stores across the east coast from late April or early May.