Tinder Experiments With Music Sales

Tinder Experiments With Music Sales
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Dating app Tinder wants you to swipe right on its music download venture. It will start to sell pop-dance musician Zedd’s latest album.

Tinder users will see a profile of the popstar, if the user swipes right they will be sent a link to purchase the album. Purchasing the album on Tinder will cost fans AUD$5, compared to AUD$10 on iTunes.

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Tinder has an estimated 50 million active users who average 90 minutes a day swiping through potential dates.

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