“Cor Blimey, Guv’nor!” UK Ad Market Booms According To Latest Figures

“Cor Blimey, Guv’nor!” UK Ad Market Booms According To Latest Figures

It’s the best time to be in Adland since 2010, but not if you’re in the print business says a new snapshot of the UK advertising market.

B&T Magazine
Posted by B&T Magazine

British ad spends grew 7.5 per cent last year to £20.1 billion ($A37.8 billion) according to the latest Advertising Association/Warc expenditure report.

It was a particularly good time for the cinema advertisers who were up 21 per cent from the year previous thanks to a number of cinematic blockbusters such as the return of Star Wars and the new Bond flick Spectre.

Unsurprisingly, UK internet advertising was up a very healthy 17.3 per cent to £8.6 billion ($A16.18 billion) with mobile the real driver, up a staggering 61 per cent to £2.6 billion ($A4.89 billion).

UK TV also fared relatively well up 7.3 per cent to £5.2 billion ($A9.78 billion), while SVOD grew 21 per cent to £175 million ($A329.2 billion).

However, newspapers continued their tough trot, down 11 per cent YOY to £1.2 billion ($A2.26 billion). Britain’s broadsheets (or “quality newspapers” as they tend to call them) were down 9.6 per cent to £435 million ($A818.5 million). While the tabloids were down a whopping 16.2 per cent and regional newspapers saved some face down just 6.2 per cent.