Thrive PR Wins ASUS Account For Australia & NZ

Thrive PR Wins ASUS Account For Australia & NZ
SHARE
THIS



Thrive PR + Communications has continued to expand its Trans-Tasman portfolio with the addition of consumer electronics giant ASUS to its roster.

The agency will be responsible for supporting the growth of the ASUS brand across both the Australian and New Zealand markets, driving a region-specific PR strategy designed in synergy with global marketing and sales initiatives.

Thrive will oversee all PR aspects for ASUS, including media and influencer strategy, and integrated communications.

Furthermore, the agency will lead the PR across the lifestyle and technology arms of the business, creating and implementing strategies for everything from personal-use PCs and laptops through to gaming PCs.

Portia Chang, regional director for Australia and NZ at ASUS, said: “After a competitive pitch process, we are delighted to name Thrive PR + Communications as our agency partner in both Australia and New Zealand.

“We believe Thrive is the right choice to support our key objectives, including our goals of growing ASUS’ PC consumer business in the premium notebook segment, driving commercial success for our extensive product range, and maintaining our leading position as Australia’s number one gaming brand and top-three brand in ultraslim form factor.

“The team demonstrated creative and strategic thinking across the corporate tech space and the consumer lifestyle space, both of which are imperative to the growth of the ASUS brand.”

Thrive PR managing director Leilani Abels said: “As an agency, our passion for technology runs deep. We’re extremely excited that ASUS, a company we have long admired for its world-class innovation and design, is joining our dynamic portfolio.

“Thrive’s sector experience, genuine passion and formidable relationships with media and influencers across both Australia and New Zealand means we are well placed to deliver high-impact, forward-thinking PR results for ASUS across ANZ.”

Thrive will direct activity for ASUS from both its Sydney and Auckland offices.

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine