Integrated communications agency, History Will Be Kind (HWBK), is continuing to build its offering and team with three new hires across PR, social and content production including new senior account director, Edwina Brook.
Bringing a wealth of corporate and consumer expertise to the team, Brook will be responsible for driving continued business growth for HWBK and its sister agencies across the Deepend Group, while supporting clients within the agency’s rapidly expanding client roster, including new partners World2Cover and Cheapflights. Additional hires include account executive, Cara Heasman, and social media content designer, Hannah Lehmann.
Brook joins the agency having worked across PR, social media and communications strategy for the past seven years, with her most recent role being Account Director and Social Lead at Crossman Communications. Her passion for integrated communications, content creation and strategy-first approach have consistently helped deliver outstanding results for a range of national and international brands and organisations including Horticulture Innovation Australia, Intuit, Malaysia Kitchen, Sanitarium and Weet-Bix.
Emma-Jane (EJ) Granleese, managing partner of HWBK, said she is thrilled to be growing the emerging agency across all levels, including building out the senior team.
“We are passionate about delivering impactful, effective campaigns that sit at the crossroads of public relations, social media and digital communications, and our continued growth and the calibre of our partners is a clear indication of the market value of our approach,” she said.