ThinkTV: Total TV Market Dips To $4.21 Billion In Ad Revenue In 2016-17

ThinkTV: Total TV Market Dips To $4.21 Billion In Ad Revenue In 2016-17
SHARE
THIS



ThinkTV today announced the latest Total TV advertising revenue figures for the six months to June 30, 2017 and the 12 months to June 30, 2017.

“The Total TV ad market remains strong with over $4.2 billion invested in the last 12 months. Advertisers and agencies recognise the premium content that multi-platform TV provides gives brands powerful reach and scale, all in a brand safe environment. Plus, TV delivers a far more superior return on investment than any other media,” ThinkTV CEO, Kim Portrate, said.

The TV ad market has continued to demonstrate resilience in competitive conditions, with the size of ad revenue reflecting marketers’ confidence in the power, reach and efficacy of multi-platform TV.

Over the full financial year, the Total TV ad revenue market was $4.21 billion, a decline of 2.7 per cent compared with the previous period while the AVOD (advertising funded video on demand) market over the full year grew by 36.8 per cent to $78 million.

The Total TV ad revenue market for the six months to June 30, 2017 declined 2.7 per cent to $1.98 billion. The linear TV market showed a decrease of 3.19 per cent, to $1.94 billion, compared with the previous corresponding period, while AVOD revenue jumped 27.6 per cent to $40 million.

The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including ThinkTV members Nine Network, Seven Network and Network Ten and Multi-Channel Network/Foxtel, as well as SBS.

Latest News

Taking A stand? Just Do It…Maybe
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]