ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017.
The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion which was 0.7 per cent lower compared with the same six months a year earlier. (SBS declined to provide aggregated revenue figures to this report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.)
In the December half, the metropolitan free-to-air TV market grew by 1.4 per cent to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9 per cent to $1.54 billion.
This strong performance was driven by a combination of advertisers returning to broadcast TV because of its proven effectiveness and the continued growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and Tenplay.
BVOD advertising revenues, which include advertising revenues from online catch-up services and the live online streaming of TV, grew 23.9 per cent in the six months to December 2017 versus the same period last year.
“The Total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multi-platform TV,” said ThinkTV chief executive Kim Portrate.
“TV is an experience available on any device at any time, offering catch-up shows, archived programming, BVOD originals and live-streaming, all showing professionally-produced content that is safe for brands.”