ThinkTV today announced the appointment of senior international marketing executive Rowena Newman as head of marketing for TV’s new research-driven, marketing and technology development company.
In her role, Newman will report to chief executive Kim Portrate. She will provide communications, campaigns, tools and training that will further ThinkTV’s mission to help the advertising and marketing community get the very best out of TV.
ThinkTV was formed in May this year as a dedicated research-driven marketing and technology development company with founding members
Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel. Its role is to promote commercial TV’s scale and effectiveness across all screens.
Newman has 20 years’ blue-chip marketing experience in Australia, UK, Europe and the United States. She has worked in global strategic marketing roles as well as local marketing and media operations roles for well-known health and beauty brands including Nurofen, Strepsils, Rexona and Lynx.
“Rowena’s combination of commercial acumen, communication smarts, knowledge of all media channels coupled with her relationship building skills and infectious enthusiasm made her the stand-out choice to be Head of Marketing for ThinkTV,” said Portrate.
“She is the perfect person to deliver ThinkTV’s mission to prove that multi-platform TV has unbeatable reach, scale and reliability. We are delighted to welcome Rowena to our new organisation and look forward to her contribution to growing and shaping our marketing strategy and output as part of ThinkTV’s research, marketing and platform development initiatives.”
Newman has worked for the last 10 years at Reckitt Benckiser businesses around the world, most recently as Head of Media for ANZ. Prior to that she held senior marketing and brand roles at Boots Healthcare, GlaxoSmithKline and Unilever. She has expertise in marketing strategy, content and social marketing, quantitative research and analytics.
“I am really excited to be joining Kim and the team at ThinkTV,” said Newman. “I have had a fantastic time at Reckitt Benckiser and I will always have a soft spot for RB brands when I’m in the supermarket.
“I truly believe in the continued power of TV to deliver return on investment and to tell brand stories in an engaging and thought-provoking way. I’m excited about where TV can go with the backing of ThinkTV and the commercial TV networks.
“I believe there is huge headroom for innovation in TV and I am looking forward to working with Kim, who is enormously positive and energetic about the scope of ThinkTV.”
Newman’s appointment is effective from October 17.