Thinkerbell has announced that it has been appointed to manage Melbourne Racing Club’s (MRC) media planning and buying after a competitive pitch.
Thinkerbell Media will work closely with The Royals, MRC’s long-standing creative agency of record, and other agency partners. The appointment takes effect this month.
Peta Webster, chief commercial officer at MRC said of the appointment, “What every client wants is not only innovation, but also someone we can trust emphatically to do the right thing. Margie and her team radiate integrity and passion. Further, their approach to media is strategically succinct and provides a future focused product.”
Margie Reid, managing partner of Thinkerbell said, “MRC is an incredibly innovative business and we look forward to working with the team to grow their entertainment offering. It’s fantastic to be working with MRC as it’s media agency and we are excited to provide a healthy dose of measured magic.”