Think TV’s Kim Portrate: “We Are In The Era Of Television Everywhere”

1950 --- 1950s Family Sitting In Easy Chairs Watching Television --- Image by © Camerique/ClassicStock/Corbis
SHARE
THIS



As the television industry commemorates its 60th anniversary this month, it is clear that television has experienced immense change over time. The era of “everywhere and anytime TV” is already here, as broadcasters deliver premium content to large and engaged audiences on multiple devices and screens in every Australian home on a daily basis.

Back in 1956 Bruce Gyngell welcomed Australians to television via a single, linear broadcast technology. Today, the definition of television has fundamentally changed, and it will continue to rapidly transform. Broadcasters have met consumers’ needs by making their favourite shows available on virtually any device, anywhere and anytime.

TV provides a brand-safe environment for advertisers, offering premium, quality content and an enhanced multi-screen viewing experience.

“TV today is connected, collaborative, interactive and immersive. Advertisers know Australians have embraced the new technologies and devices that are the hallmarks of today’s TV and they’re taking advantage of new opportunities provided by interactive video on demand formats, augmented reality and new in-program opportunities,” ThinkTV CEO Kim Portrate said.

“As our industry celebrates its diamond anniversary, the way TV is delivered to consumers is now as diverse as the people themselves. Today’s television is moving with its audience to ensure they can access their favourite shows when and how they want. In fact, the advent of multi-screening has enhanced the viewing experience and provides more opportunities to view. It really is the era of TV everywhere.

“As a result, TV was, is and will continue to be a powerhouse for advertisers. ThinkTV exists to help advertisers get the very best out of today’s TV. We are working with OzTAM to deliver advertisers the tools they need to better measure today’s TV audiences and capture all viewing through the best measurement system in the world; and we are proving the effect and dollar return on investment of TV with our $1 million Payback study.”

Research shows that Australian TV audiences have remained stable for more than a decade with more than 15 million people spending time watching TV every day with the vast majority of their viewing live on the main television set.

Catch up services have also helped build TV audiences and opportunities to view with 2.31million  connected devices accessing catch up every week, and an average of 163 minutes viewed every week.

In recent years, TV networks have made significant investments to meet the changing needs of consumers, including additional digital channels, catch up services, streaming channels, apps and social and digital video.

“In the future we will see the power of broadcast TV combine with the infinite possibilities and interactivity of the internet, to deliver a superior viewing experience and a superior and even more effective advertising environment for brands,” Portrate said.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine