TheRight.Fit, an online influencer and talent marketplace platform, has today announced an exciting new partnership with Havas Village Australia. The partnership, coming in a strong growth phase for TheRight.Fit, marks Havas’ latest strategic step to optimise the collaboration between influencers and brands as part of the Group’s increased focus around influencer marketing to meet client demand.
TheRight.Fit has already been utilised for major client campaigns across the Havas Village, in particular by its leading PR, experiential and social agency, Red Agency. The platform boasts 6,000, including models, actors, photographers, makeup artists, stylists and more. Launched in February by WINK Models founder Taryn Williams, TheRight.Fit is a cutting edge online marketplace that directly connects talent with brands and clients.
Taryn Williams, founder and CEO, TheRight.Fit said: “We’re thrilled to be working so closely with a global market leader in Havas. Their portfolio of clients provides great access and opportunities with the type of brands our influencers are keen to work with. It is a partnership that we see huge opportunities to do some really fantastic work with, while also adding a vast platform for more exciting new talent to come through. TheRight.Fit is built for forward thinking agencies and it’s great to see so much interest already.”
Havas Village Australia executive management team, Anthony Gregorio, Mike Wilson and James Wright, said in a joint statement: “Our partnership with TheRight.Fit signifies our intention to lead the market when it comes to influencer marketing.
“In particular, we want to focus on how brands and organisations can build long-term authentic connections with talent that can in turn advocate and engage their audience, followers and fans with our campaigns. A brand is no longer what we tell the customer it is – it’s what consumers tell each other it is. This is why influencer marketing is now such a key part of PR and marketing activity.”
The partnership aligns with Havas’ ‘better together’ value, enabling the Group to work from start to finish with TheRight.Fit on any given client brief. This collaboration will provide a major platform to amplify Havas influencer strategies and engagement activity for clients.
Red Agency, has already successfully collaborated with TheRight.Fit on projects for global brands including Heineken and Chandon, adding to the agencies’ existing ‘Red Effect’ influencer network. The new association is set to open up many more opportunities with clients across the Havas Village in Australia.
Since its launch, TheRight.Fit has notched up some notable achievements, including providing hero actors for the global Jacobs Creek TV commercial, photographer for Tim Cahill’s sportswear line, videographer for Menulog’s viral #mannequinchallenge, as well as influencers for a variety of executions with Universal Music.
In the coming months Havas Group and TheRight.Fit will be launching a series of collaborations designed to disrupt the influencer marketing space. The focus will be on bringing the science behind influencer marketing to life so clients can truly understand the return on investment.