With continuous growth across its client portfolio, independent agency The Works has appointed Rachel Solomon as head of broadcast and content production, a newly created role for the business.
Boasting experience across Australia and the UK, Solomon has mastered many elements of the production process throughout her career having worked at agencies such as Whybin TBWA and DDB Sydney across client accounts including David Jones, Tourism New Zealand, McDonald’s and Expedia.
Throughout her eleven-year career Solomon has worked on both sides of the fence, top UK production companies and some world class creative agencies.
Damian Pincus, partner of The Works, said: “From the start of the agency we have always looked for new ways to produce work and Rachel’s diverse approach and advanced skill set continues this legacy. We are thrilled to have her onboard at The Works and look forward to watching her unique creativity and ideation lead the broadcast and content team.”
Solomon added: “I’m really excited to join The Works at such an exciting time. I like the way the agency embraces partnerships and finds new ways to approach production. They have done some amazing work for their clients and have strong budgets that go into making the best piece of content. The latest work for the Optus Olympics sponsorship and the award winning work on Canadian Club, Sea Shepherd and MND are testament to this philosophy.”