The Royals Help VCE Students Escape Exam Stress

The Royals Help VCE Students Escape Exam Stress
SHARE
THIS



This week sees Deakin University and The Royals encouraging VCE students to escape from the stress of exams, with a new campaign entitled: VCE Stress Break.

Live streamed for 1.5 hours each day from an online sitcom styled set, the campaign allows students to request cybernetic stress breaks from a colourful cast of costume-clad characters: “Sloth”; “Ghost”; “Robot” and “Hot Dog”.  From the campaign website, stressbreak.deakin.edu.au, students can request stress breaks such as:

  • Have a Robot explode a Rubik’s Cube with a ukulele
  • Have a Sloth attempt to break an Alarm Clock with a cushion
  • Have a Ghost destroy a feather pillow with a rubber chicken
  • Have a Giant Hot Dog crush a piñata with a tennis racket

Deakin digital marketing director, Matt Edge said: “We know that VCE exams will be one of the most intense and stressful times a student will ever experience and this anxiety can hold them back from realising their true potential. Just taking a simple timeout can help students get back to study reenergised and thinking more clearly.”

Nick Cummins, creative partner at The Royals said: “It’s always great when you get to work with a client that is thinking about their customer rather than just talking about themselves. This campaign is exactly that. And hey, who doesn’t love smashing stuff?!”

In addition to stress breaks, students will be able to engage in virtual ‘events’ within the site, including giant Jenga, Twister and an online disco party.

The campaign includes a series of online videos that drive traffic to stressbreak.deakin.edu.au across Facebook, Youtube and Instagram.

The Deakin VCE Stress Break encourages students to take short breaks from their studies, and gives them an outlet to relieve some pressure, have a laugh, shake off their anxiety and walk away after a break feeling refocused and reenergised.

Streaming live at 5pm Monday 19th – Friday 23rd October, the online sitcom is something that will be there every day for them and their mates and something they can rely on to tune out and de-stress.

Campaign Credits:

Deakin:

Trisca Scott-Branagan                   Executive Director Marketing Division

Matt Edge                                          Director Digital Marketing

James Tonkin                                  Digital Producer

Gemma Anderson                          Digital Marketing Strategist

Alex Crowden                                   Social Media Content Coordinator

Gabriella Francis                             Social Media Command & Innovation

Centre Manager

Calvin Pinegar                                 Digital Media Planner

 

Royals:

Nick Cummins                                 Creative Partner

Dave King                                         Strategy Partner

Steve O’Farrell                                 Managing Partner

Andrew Reeves                               Communications Director

Lauren Kilby                                     Producer

Paige Kilburn                                               Account Director

Gareth Sweet                                   Creative

Joel Utter                                           Creative

Qiao Li                                               Filmmaker

Nicole Haddow                                Content Editor

Paul Broomfield                               Creative Technologist

Ken Sum                                           Designer

Hugh Simpson                                Account Manager

 

Sweetshop:

Logan Mucha                                   Director

Edward Pontifex                               Executive Producer

Sarah Freeman                               Producer

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.