The PR Group Hires New Team To Lead Digital Lifestyle Practice

The PR Group Hires New Team To Lead Digital Lifestyle Practice
SHARE
THIS



The PR Group, a strategic communications consultancy specialising in fast growth tech and digital businesses, has created a consumer/digital lifestyle practice off the back of several major new account wins.

The new practice is led by Lizzy Peters, former AMPR head of fashion, and complements the group’s existing B2B/Tech and social media and content services practices.

Co-founder and managing director Caroline Shawyer says the move into digital lifestyle and consumer is a natural extension for the consultancy with many clients looking for a seamless solution across both business and consumer PR.

“We have seen huge demand for consumer work and as such have hired a seperate team to address this and a specialist practice who understand consumer lifestyle PR,” she said.

“The consumerisation of technology has created a grey area. It’s no longer purely a business or a lifestyle conversation. Our role is to help our clients adapt their brand stories to best reach and engage the new consumer – whether that be through traditional media, social, branded content or consumer activations and promotions.”

New lifestyle clients include online car sales marketplace CarsGuide, global home renovations marketplace Houzz, social networking platform for parents, Tinybeans and celebrity chef Pete Evans.

Recent business wins include global events platform Eventbrite, online survey site SurveyMonkey, crowdfunding site Indiegogo, newly-merged freelance global jobs marketplace Elance-Odesk, as well as local jobs advertising marketplace CareerOne and payment app start-up Invoice2Go.

“We are thrilled to be working with such dynamic and inspirational brands and entrepreneurs. It’s a space we love and that passion is reflected in the results we get for our clients,” Caroline Shawyer says.

“We are also delighted to be extending our relationship with clients Winning Appliances and Eventbrite by managing their online communities. Social media and content has been a key part of our offer for a number of years now, and its great to see continued growth in this area.”

Bennett Porter, VP marketing communications, SurveyMonkey, says The PR Group’s strong track record with US tech start ups influenced their decision to appoint the agency.

“The PR Group has a fantastic reputation among US tech startups for not only delivering strategic and creative PR campaigns that drive results, but also sharing valuable insights into the Australian market. The team’s local knowledge, PR expertise and hard work were integral in building the SurveyMonkey brand in Australia,” Bennett Porter says.

Latest News

Apple Debuts Pixar-Like Animated Christmas Spot
  • Campaigns
  • Media

Apple Debuts Pixar-Like Animated Christmas Spot

Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’. The spot, from TBWA\Media Arts Labs,  uses stop-motion animation and CGI and has been likened to something from Pixar Studios. The spot follows the story of Sofia, a young woman who hides her creativity from her friends and family due to […]

SBS Champions An Inclusive Australia At 2019 Upfronts
  • Media

SBS Champions An Inclusive Australia At 2019 Upfronts

SBS has revealed its 2019 program slate, with entertaining, genre-bending and impactful content for the next 12 months. SBS will remain Australia’s most distinctive network in 2019, offering ‘a world of difference’ with a multi-platform line-up exploring diversity in Australia in all of its forms. SBS managing director James Taylor said: “As our sector continues to […]

RXP Group Launches ‘Making Happier Humans’ To Simplify Digital Transformation
  • Campaigns
  • Media

RXP Group Launches ‘Making Happier Humans’ To Simplify Digital Transformation

ASX listed RXP Group today launched their new positioning ‘Making Happier Humans’ to reduce the increasing complexity faced by a growing number of businesses wanting to deliver effective and meaningful customer experiences. RXP Group CEO Ross Fielding said: “It’s critical that digital consultancies focus on the people aspect of technology-enabled solutions. “Making Happier Humans is our commitment […]

BikeExchange And Saatchi & Saatchi Launch First Global Brand Campaign
  • Campaigns
  • Media

BikeExchange And Saatchi & Saatchi Launch First Global Brand Campaign

The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world. The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award-winning creative agency Saatchi & Saatchi, Melbourne […]

Finecast Appoints Nicole Turley As Client Consultant
  • Media
  • Technology

Finecast Appoints Nicole Turley As Client Consultant

GroupM, the media investment group of WPP, has announced the appointment of Nicole Turley to the Finecast Australia team. Finecast is the Addressable TV business launched by GroupM in October 2018. Nicole has been the chief investment officer for MediaCom for the past five years, most recently holding the title chief investment and growth officer. Nicole has […]

Revealed: Influencer Marketing Is Ineffective For Brands’ Online Ranking
  • Media
  • Technology

Revealed: Influencer Marketing Is Ineffective For Brands’ Online Ranking

Influencer marketing has risen to the forefront in recent years, particularly when harnessed with live video trends on social channels. Where previously celebrity endorsements were potentially only available to companies with larger budgets, influencers with blogs or social media presences are now present anywhere on the budgeting scale, and are more specific to any given […]

New App Help Agencies Make and & Share Creative Briefs
  • Media
  • Technology

New App Help Agencies Make and & Share Creative Briefs

With only 27 per cent of agencies declaring that their clients provide clear assignment briefings, the new Volve application offers a compelling solution to create and share briefs. Ad campaigns are never smooth processes, where all those involved in making creative briefs agree on every detail. In fact, they can become nightmarish feats. Agencies, companies […]

Fiftyfive5 & GalKal Merge To Create Independent Consumer Insights Company
  • Media

Fiftyfive5 & GalKal Merge To Create Independent Consumer Insights Company

Independent research companies Fiftyfive5 and GalKal will merge to create Australia’s largest and fastest growing, independent, insights-led consulting business. The combined business will have offices in Sydney, Melbourne, Auckland and Singapore, a team of 115 and more than 130 clients across 40 countries serving multiple industries including financial services, telecommunications, FMCG, media and entertainment, social […]

Starcom Rallies Adland To Help Lion Dairy & Drinks Raise $1M For Drought Relief
  • Media

Starcom Rallies Adland To Help Lion Dairy & Drinks Raise $1M For Drought Relief

Starcom Melbourne has helped rally a number of media partners to pledge their support and donate airtime and space to help Lion Dairy & Drinks raise $1 million. The funds will help dairy farmers impacted by drought in NSW, South East Queensland and Northern Victoria. Lion Dairy & Drinks’ “Be True Blue Farmer Drought Fund” […]