The Newspaper Works has announced the launch of the Newspaper Locator, an online tool to help media agencies better plan newspaper media campaigns.
The tool, hosted on thenewspaperworks.com.au, presents 500 newspapers across Australia, grouped into established television broadcast areas to assist multi-platform campaign planning.
The Newspaper Locator provides users with searchable information for each masthead, including: name, location, distribution postcode, publisher network, type (National, Metro, Regional, Community), frequency, paid or free, advertising contact details, emma™ readership data, and circulation.
“Our research shows that accurately planning newspaper campaigns is something media agencies can find time consuming, so we’ve created the Newspaper Locator to help solve that channel planning issue,” The Newspaper Works chief executive Mark Hollands said.
“Our Newspaper Locator is a free, simple online mapping tool that makes channel planning more efficient. It will be most useful for those who plan across regional and community newspapers and are unfamiliar with the areas or the titles available.”
Designed to integrate seamlessly with campaign planning, search results can be downloaded in excel format and added directly into planning documents.
The launch of the Newspaper Locator is being supported by a trade marketing campaign across print, online, PR, direct communications and social media. You can view the launch video: