The Newspaper Works Announce Its ‘Newspaper Locator’

Newspaper and glasses and keyboard. Perfect for NEWS section of website.
SHARE
THIS



The Newspaper Works has announced the launch of the Newspaper Locator, an online tool to help media agencies better plan newspaper media campaigns.

The tool, hosted on thenewspaperworks.com.au, presents 500 newspapers across Australia, grouped into established television broadcast areas to assist multi-platform campaign planning.

The Newspaper Locator provides users with searchable information for each masthead, including: name, location, distribution postcode, publisher network, type (National, Metro, Regional, Community), frequency, paid or free, advertising contact details, emma™ readership data, and circulation.

Linkedin_Header

“Our research shows that accurately planning newspaper campaigns is something media agencies can find time consuming, so we’ve created the Newspaper Locator to help solve that channel planning issue,” The Newspaper Works chief executive Mark Hollands said.

“Our Newspaper Locator is a free, simple online mapping tool that makes channel planning more efficient.  It will be most useful for those who plan across regional and community newspapers and are unfamiliar with the areas or the titles available.”

Designed to integrate seamlessly with campaign planning, search results can be downloaded in excel format and added directly into planning documents.

The launch of the Newspaper Locator is being supported by a trade marketing campaign across print, online, PR, direct communications and social media.  You can view the launch video:

https://www.youtube.com/watch?v=shFi6_zWhOc&feature=youtu.be.

 

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine