Just months after launching into the Australian market, HotelQuickly, Asia’s last-minute hotel booking app has announced the appointment of Niklas Olsson to the newly created role of director of offline and partnership marketing.
Olsson who joins HotelQuickly from renowned online fashion retailer THE ICONIC where he played a vital role in launching the retailer in Australia and leading its digital and marketing operations, will work with HotelQuickly Co-founder and CMO Christian Mischler to support the hotel booking app’s expansion across the APAC region with an immediate focus on Australia.
Mischler said: “We are delighted to add Niklas to the HotelQuickly leadership team, he has a proven record of success in the Australian digital landscape and brings along admirable speed of execution which we’re trying to establish throughout the company.
“Niklas is highly respected in the industry for creating strong, award winning strategic brand campaigns and partnerships. He is a great fit for the company and shares our vision for disrupting technology and challenging the norm. We are looking forward to seeing him further extend our brand and strategic partnerships locally and internationally.”
With its mobile-only approach, HotelQuickly is banking on multiple trends that were observed over the past years: The surge of smartphones, the trend towards more spontaneous travelling, increased price sensitivity due to economic downturns, and stagnating innovation in the travel industry.
Since launch two years ago in Asia, HotelQuickly has continued to record 30 per cent growth month-on-month with the local team selecting and partnering with over 850 upscale hotels in 30+ top destinations across Australia. Continuing to break boundaries, HotelQuickly is the first player in the field to offer an Apple Watch App in Australia that works in tandem with the iPhone taking the hotel booking experience and mobile technology to the next level.
“I am thrilled to join the team at HotelQuickly. M-commerce is just about to transition into mass market and this is a company with an unparalleled product experience, a clear strategy to sustainable success and a vision to truly redefine the industry,” said Olsson.
Olsson will lead the continued development in the Australian market and largely be responsible for the marketing efforts across the APAC region with a clear focus on strategic partnerships.
“We’ll be looking at closing partnerships along our user journey and aim at adding real value to travellers. Just like our product, our partnerships start with the customer in mind,” said Olsson.
To date, HotelQuickly has already formed strong relationships with other mobile industry leaders such as Uber and Samsung.