The Guardian Adds A Few Extra Guns To Its Commercial Team

Welcome carpet with foot-ware on it

Guardian Australia has appointed Caroline Jeppe as group account director of Guardian Labs in the Melbourne office. The hire is the latest recruit for the publisher’s Guardian Labs team.

Jeppe will be responsible for driving content solutions and sponsorship revenue for the Victorian commercial division. She brings over nine years of experience in content strategy and advertising, having just returned from New York where she worked as a senior content strategist at digital agency HUGE.

Caroline Jeppe

Caroline Jeppe

Joining this week is James Young, Guardian Australia’s commercialisation director, who will be responsible for overseeing the programmatic trading, commercial revenue and advertising operations for the local edition. Young will be focused on developing strategies for Guardian Australia’s data-driven and programmatic advertising. He will also be responsible for overseeing the delivery of ad units for The Pangaea Alliance in APAC.

James Young

James Young

Prior to Guardian Australia, Young was the head of advertising for eBay Australia where he managed all programmatic strategies, advertising budgets for display advertising and commercial partnerships. Young has over nine years’ experience and has a strong background in publishing, having worked at Allure Media and Fairfax Digital in advertising operations.




Please login with linkedin to comment

PartnerReach

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]