The Fin Review Launches Fancy New iPad App

Newspapers on the computer keyboard close up
SHARE
THIS



The Australian Financial Review has launched a redesigned and optimised app for iPad, with additional daily and weekly content, as well as several new features.

Audiences are increasingly turning to mobile, with two thirds of Australian business leaders accessing their business news on a smartphone or tablet. The Financial Review has also enjoyed strong mobile growth, increasing its audience by 70 per cnet over the last 12 months.

Enhancements to the app for iPad reflect the demand from growing mobile audiences and feedback received from Financial Review subscribers.

AFR_iPadapp

The new app for iPad has been upgraded to feature:

  •      More frequent news updates
  •      New content sections, including Leadership, Smart Investor and BRW
  •      A cleaner and more intuitive design
  •      New menu and layout for simplified navigation
  •      Native integration with push notifications, easier sharing of articles and multi-device integration.

“The new Financial Review app for iPad is designed to meet the needs of our mobile audience and drive further engagement,” The Australian Financial Review editor-in-chief Michael Stutchbury said.

“Our readers have made the app part of their daily routine, spending more than 10 minutes per session on the app. We continue to innovate and enhance our digital offering to deliver Australia’s most trusted finance, business and political news in line with our audience’s changing media consumption habits.”

For advertisers, the app offers sponsorship packages to target specific audiences while they engage with topics of interest, as well as new ad formats such as full-page advertising in sections.

“New full-page ad formats on the Financial Review app for iPad will make use of the screen’s real estate, giving advertisers a canvas for maximum impact. These formats can also be interactive, by zooming or tilting the device for example, further driving engagement,” Fairfax Media mobile director Stefan Savva said.

“As more audiences consume content on smartphone and tablet devices, mobile is a key area of growth for Fairfax Media. We are investing in transforming our people and products to mobile-first and are committed to delivering innovative advertising solutions that engage consumers on mobile devices. The Financial Review app for iPad is our latest iteration of this.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]