For a bit of a wander down the past 12 months of memory lane we thought we’d have a look at some of the most memorable campaigns, courtesy of some of last year’s 30 Under 30 winners.
ALS Ice Bucket Challenge
The social media campaign that saw people dumping buckets of ice water over their heads to raise money and awareness for neuron degenerative disease ALS really piqued Hannah Furness, founder of PR agency StraightUp PR’s, interest.
“I would say that this is one of the biggest campaigns of the year and, for sure, one of the most profitable. ALS association’s 2013 PR Campaign collected about $2.8 million, this year, they reached more than $100 million. It was a viral campaign which had the participation of several celebrities, including Mark Zuckerberg, and a lot of social network users who spontaneously participated in this action.”
The coloured cans were Ogilvy account director, Benjamin Hallam’s, favourite campaign from the past year.
Kae Yen Wong, senior copywriter from eBay in San Francisco said his favourite was Honda’s Ayrton Senna campaign. “Honda’s Ayrton Senna campaign from Dentsu, Tokyo was pretty amazing – a true intersection of art and science,” he said.
‘Welcome to the Family’ campaign was the best, according to Grant Rose, director at Nexus brand and partnership strategy.
“Tough one, and I may sound bias given the sporting connection but the Volkswagen ‘Welcome to the Family’ campaign stands out for me.”
I Touch Myself
Tessa Wood, content and partnerships director at Mediacom Beyond Advertising, said: “The ‘I touch myself’ campaign for breast cancer awareness. A fantastic example of how to tell a powerful story. Very inspiring indeed.”
Are you or someone you work with equally deserving of being called one of B&T’s ’30 Under 30’ for 2015? If so, you need to enter yourself or them here and pronto.
Applications close TODAY and the winners announced at a gala function – all sponsored by our good friends at The Newspaper Works – on the Thursday 28th May.