Ten’s MasterChef Trumps Reality TV Show Debut Race

Ten’s MasterChef Trumps Reality TV Show Debut Race
SHARE
THIS



Tuesday night saw three free-to-air networks go head to head once again in the battle for reality TV viewers.

Seven’s renovation show House Rules debuted its third season on Seven and its two proprietary channels, 7Mate and 7Two last night at 7.30pm. As did Nine’s Reno Rumble (on Nine and GO) and Ten’s reality cooking show MasterChef (on Ten only).

According to OzTam preliminary ratings, MasterChef took out the night with 1.231 million viewers, topping the charts above news programs and the other reality shows.

Nine’s Reno Rumble grabbed eighth position out of the top most viewed shows last night with 873,000 viewers in a five-city metro and Seven’s House Rules came in eleventh with 791,000 viewers.

The launch of the seventh season of MasterChef also gave Ten the highest share of viewers for the night, with 27.4 per cent, just scraping past Nine who nabbed 26.5 per cent and Seven at 22.1 per cent. In terms of the other networks, ABC came fourth in overall audience share with 17.7 per cent and SBS fifth with 6.3 per cent.

Despite coming second in the reality TV contest, Nine is confident Reno Rumble will perform well.

“We’re really happy with such a solid start for Reno Rumble and know that viewers will continue to flock to the program, particularly with our very first room reveals tonight,” a Nine spokesperson told B&T.

“As a launch for a new franchise in such tough competition of established programs we feel very confident the show will continue to perform well. We have a very strong schedule coming up.”

Unsurprisingly, Ten is beside itself with the launch results of its seventh season.

“We are thrilled with such a positive start to MasterChef Australia,” said Network Ten’s chief programming officer, Beverley McGarvey. “It is great to see Australia embrace the wonderful talent on this year’s show. MasterChef is a massive team effort from a huge amount of people at Network Ten and Shine. Special thanks to our wonderful judges, George, Gary and Matt. This is only the very beginning: there is a brilliant, exciting, mouth-watering series ahead.”

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]