Ten’s Finally Found Itself A Winner! And, No, It’s Not MasterChef!

Ten’s Finally Found Itself A Winner! And, No, It’s Not MasterChef!
B&T Magazine
By B&T Magazine



Embattled broadcaster, the Ten Network, has received some badly-needed good news with its low-budget weekly comedy show Have You Been Paying Attention? bringing home some rare ratings joy.

Last night’s episode pulled in an impressive 876,000 viewers according to OzTam figures and even pipped Ten’s flagship show MasterChef by 8000 viewers.

And Have You Been Paying Attention?’s success is good news for all the networks. The show proves you don’t need big budgets and stars to make quality local programs.

Nine’s The Voice won the battle of the reality shows, its star-studded line-up of Seal, Delta, Kelly and Boy George, bringing in 1.05 million viewers last night.

Nine won the night in primary channel shares but multi-channels helped Seven over the line with 27.5 per cent, then Nine 26.7 per cent, Ten 21.8 per cent, ABC 18.3 per cent and SBS 5.7 per cent.

It must be said, it’s been a long time since Ten managed 21.8 per cent, too.

Speaking to The Australian yesterday, Ten’s CEO, Paul Anderson said: “This is always the strongest part of our year, and that continues to be the case. We were clearly disappointed with The Biggest Loser. It didn’t work. But since MasterChef came back into the schedule, we haven’t looked back.”

Anderson added that MasterChef bought a “halo effect”, delivering viewers to shows either side of it.

“Have You Been Paying Attention? is a great example of a show we’ve continued to build that is really starting to hit its straps this year,” Anderson said.




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