Ten’s Bachelorette Smashes Rival Networks For Most Watched Show Of The Night

Ten’s Bachelorette Smashes Rival Networks For Most Watched Show Of The Night
SHARE
THIS



There are two types of people in this world, those who love a bit of Bachie action, and those who hate it. If you’re the latter, please leave. As for the former, let’s get into it.

Channel Ten’s The Bachelorette, featuring the decidedly adorable girl-next-door (and aptly named) Georgia Love, wrapped up last night with one heck of a season finale. Love took her final two suitors to Singapore, and told host Osher that she’d “fallen madly in love”.

And the man she chose was Lee Elliott, although according to Twitter, it should’ve been the sweetheart, puppy-like lover Matty J. But more on that in a bit.

Per OzTAM figures, The Bachelorette Grand Finale rustled up just 790,000 viewers in the five metro cities, coming in sixth place behind Seven and Nine news. But it was the ‘Final Decision’ segment of the mammoth episode that took first place for the entire night, with 972,000 viewers tuning in to see Love choose handsome Lee as her prince.

The show was not only the highest rated entertainment show for the night, but also the highest rating show in total for Thursday night, ahead of Seven News, Today Tonight, and Nine News times two.

Perhaps strategically, it was placed on a night of minimal entertainment after Ten’s Survivor wrapped up earlier this week, and was rivalled only by Big Bang Theory repeats, ABC news and Home and Away.

Compared to the most recent Bachie series featuring Richie Strahan (and yet another favourite coming in second place), it pulled far fewer views for the initial episode than Strahan’s 1.3 million viewers. And compared to the last Bachelorette season featuring darling Sam Frost, it was far lower, with Frosty pulling 1.5 million viewers.

But enough ratings nonsense, here’s how the public reacted:

 

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]