Tennis Australia has appointed Zenith as its new media agency following a competitive tender process.
The partnership includes media campaigns for the Australian Open, Emirates Australian Open Series including Brisbane International presented by Suncorp, Hopman Cup (Perth) and Apia International Sydney, along with the ANZ Tennis Hot Shots program.
“Zenith demonstrated a strong strategic and creative approach and a thorough understanding of our business objectives and growth focus. They also presented a solid client service culture,” Darren Pearce, Tennis Australia director of media said.
Zenith managing director Melbourne Nickie Scriven said about the new partnership: “We are thrilled to be working with the team at Tennis Australia and their iconic Australian brands and world class events. Throughout the pitch process our teams really connected with great chemistry and energy. We look forward to a successful, prosperous and long-term partnership,” Scriven said.