Ten Takes Large Bite Out Of Nine’s Ad Revenues In Latest Data

Ten Takes Large Bite Out Of Nine’s Ad Revenues In Latest Data

With the Champagne flutes still clinking at Channel Ten HQ following yesterday’s announcement that Foxtel had bought a sizable chunk of the business comes news this morning that the Network’s ad share is markedly on the improve too.

The bad news, however, continues for David Gyngell’s beleaguered Nine Network. According to Standard Media Index Data from last month, Nine took 37.1 per cent of all TV ad revenues. Channel Ten landed 22.4 per cent. However, when compared year on year, Nine’s share is down from 40.9 per cent in 2014, while Ten’s is up from 17.1 per cent. Meaning all of Ten’s gains have come at Nine’s expense.

And to Ten’s credit its success has come on the back of some high-rating programs. I’m A Celebrity… Get Me Out Of Here, Shark Tank, The Project and the current-running foodie stalwart MasterChef have both rated well and bought home the advertising bacon for Ten.

Nine’s share price plummeted more than 16 per cent last week on unfavourable advertising data. And boss, David Gyngell, is allegedly under investigation by ASIC for improper dealings after he offloaded $1.5 million of his Nine shares.

That said, Nine too has enjoyed some excellent rating programs, with NRL and the State of Origin continuing to do well and its controversial Married At First Sight rating above expectations.

According to the Standard Media Index data, it’s Seven that’s still well on top in claiming most of the advertising monies. In May, it scooped up 40.5 per cent share which was slightly down from the month before of 41.4 per cent.

In better news for the TV stations as a whole, ad spend year on year is up almost four per cent to $677 million from this time last year.




Latest News

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
  • Advertising

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]