Sydney based tech start-up Social Playground has launched GIFGIF, photo booth technology that drives brand engagement and social media conversations through animated GIFs.
GIFGIF enables event attendees to record an animated GIF live from the event and share it instantly to Twitter, Facebook and Instagram.
Social Playground finds that 80 per cent of users choose to share their branded GIF to one or more social channels.
“For brands, customisable overlays the brand message to be shared on social media,” said Social Playground’s founder and director Annabelle Smith.
“At the actual event, the consumer engages in a positive brand experience while creating something unique and personal to share with friends.”
Branding options include overlays, galleries and a plinth, which surrounds the GIFGIF unit itself for additional presence at events.