Tech And Luxury Brands Top “Most Loved” List When It Comes To Social Media

Tech And Luxury Brands Top “Most Loved” List When It Comes To Social Media
SHARE
THIS



Apple is the most loved brand in Europe if the amount of online affection it receives is to be believed.

Social media analysis from NetBase examined data from 6.5 million social media posts from 50 (primarily European) countries over the past 12 months to find out which companies were most closely associated with expressions of love. And it appears the Europeans particularly fancy their tech, car and high-end fashion brands.

Social media posts about brands which contained words like “fantastic”, “adorable,” “perfect and “outstanding” were were picked up by NetBase’s software.

The analysis discounted sarcastic posts, as well as those where the expression of love was not directed towards the brand in question.

The data also found that people seem to be particularly in love with tech brands with first-placed Apple and second-placed Google streaks ahead of the rest of the field.

The report noted: “Examining English language data across 5 million earned mention posts from April 1, 2015 to March 31, 2016, we found 10 per cnet of the top 50 most-loved European brands were tech brands. And yet, these five brands – Google, Apple, SAP, Dyson, and Siemens – accounted for 64 per cent of all European brand mentions.

“What does that tell us? People love to talk tech. Consumer goods companies, on the other hand – including fashion, toy, and apparel brands – represented nearly half of the top 50, but only accounted for 18 per cent of mentions. So while consumers love the 23 brands in this category, they don’t talk about them as often on social.”

According to the NetBase study the top 21 most loved brands were (the number of ‘love’ mentions it received in the past 12 months to March 31 are in brackets):

1) Apple (2,269,650)

2) Google (1,257,800)

3) Lego (280,343)

4) BMW (157,189)

5) adidas (129,241)

6) Chanel (128,337)

7) Tesco (127,715)

8) Audi (126,748)

9) Ferrari (125,178)

10) Porsche (106,249)

11) Dior (60,956)

12) Jaguar (55,639)

13) Barclays (52,618)

14) SAP (49,142)

15) Louis Vuitton (40,346)

16) Hermès (40,163)

17) Gucci (40,143)

18) Renault (36,212)

19) Burberry (33,302)

20) Mastercard (33,202)

21) Aston Martin (32,701)

 

 

Please login with linkedin to comment

einsights

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]