Tech Innovator Lif3 Global Announces Ambassador Rebecca Gibney

Tech Innovator Lif3 Global Announces Ambassador Rebecca Gibney
SHARE
THIS



Australia’s Lif3 Global has announced multi-award winning actress Rebecca Gibney as a brand ambassador.

A passionate advocate for wellness, Gibney encourages all Australians to join the Lif3 movement and safeguard themselves against mobile phone radiation in the brand’s TVC campaign.

The advanced Smartchip, invented and engineered in Australia, was developed as a safeguard to combat concerns around health risks that could be associated to mobile phone use, such as the reduction of male fertility.

The partnership and TVC marks a key milestone in Lif3 Global’s awareness campaign, which has already gained ambassador support from Ricky Ponting and martial arts fighter Soa Palelei.

Gibney said Lif3 is a product that provides peace of mind in a time where we are increasingly health conscious.

“As a working mum I’m constantly on my mobile, and I’m genuinely concerned with the impacts it could have on my health. We really won’t know the full effects until it’s too late. I know all mums would want to discover any way possible that they can safeguard their children against potential harm, which is why I’m so passionate about Lif3.

“I’m proud to be fronting the Lif3 campaign and hope that people join the Lif3 movement so that we can all enjoy peace of mind without compromising our connectivity in today’s mobile world,” Gibney said.

Lif3 Global CEO, Don Small, said the campaign encapsulates what Lif3 is about and how a small chip can make the world of difference.

“Our partnership and TVC with Rebecca makes a clear statement to Australia that more people should be embracing the cutting-edge technology within our Lif3 Smartchips. It is the only scientifically tested product to reduce the radiation absorption rate emitted from mobile phones by up to 95 per cent.

“We’re thrilled Rebecca Gibney has joined our campaign and is such an enthusiastic ambassador of our message. All of the work and investment into this awareness campaign is testament to the lengths we are willing to go to educate more Australians about this powerful technology that can safeguard their health,” Small said.

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.