Tealium Partners With The Lumery

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications.

Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands.

As such, Vocus has begun the process of digital transformation, partnering with Tealium and The Lumery to spearhead both their new customer acquisition and customer retention/upsell strategies.

Vocus Communications selected the Tealium Universal Data Hub to help them orchestrate their customer data and looked for a services partner that understood the full MarTech ecosystem that could enable their vision to come to life.

According to Vocus Communications general manager of digital Stu French, The Lumery and Tealium partnership is a “critical strategic enabler for the data-led and customer-led transformation of its consumer business”.

“The Lumery’s hugely collaborative and educational engagement style, coupled with Tealium’s world-class product suite and delivery capability, has seen us reach market with our first Tealium deployment inside 12 weeks, which is a testament to how immediately effective the partnership is.

“Compounding this, the breadth, quality, and actionability of our data has already doubled and we’re only just getting started.”

As cited in a recent report from CMO, less than half of Australian marketers realise the benefits from their MarTech investment.

According to The Lumery managing director Rajan Kumar: “If the technology acquired by a brand is not being utilised to its full potential, it’s often replaced; hence The Lumery’s approach to building capability around people, process, data, and technology is helping brands achieve business outcomes and thereby build a business case for continued investment in the technology.”

Rajan states: “At The Lumery, we’re not just helping customers deliver amazing experiences through digital channels, we’re focused on solving core strategic challenges through our industry-leading expertise.

“This is fundamental to any organisation who is serious about digital transformation and connected experiences.

“Tealium represents a company that is aimed at also solving these challenges from a technology standpoint.

“The partnership is an outcome of two organisations sharing a common view of the modern customer experience, and the capability required to deliver on it.”

Tealium ANZ managing director Eyal Mekler commented: “The Lumery’s vendor-neutral approach is refreshing because it empowers brands with unprecedented transparency and capability.

“What really matters to Tealium is delivering tangible results for our customers, which is why partnering with The Lumery was key in helping realise the visions of Vocus Communications.”




Please login with linkedin to comment

tealium

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]