Strong local client growth and a burgeoning sales pipeline has seen tag management company Tealium appoint digital technology veteran, Andy Clark as general manager Asia Pacific.
Responsible for sales and operations across the region, Clark is based in Singapore and will support expanding demand for real-time customer data solutions in the key markets of Australia, New Zealand, Singapore, Japan and India. The appointment follows the opening of new larger offices in Sydney.
According to Clark, Tealium’s rapid growth across the region is the result of digital marketers seeking to more effectively leverage first party, real-time data to drive more relevant interactions across devices. In addition, they’re seeking a simpler way to manage website data tracking and third party providers for services like retargeting, search engine marketing and analytics.
“There’s a strong demand across the region for comprehensive digital marketing solutions that drive more profitable, relevant interactions with customers,” said Clark. “All marketers want to measure their digital initiatives, and have immediate access to their customer data. Tealium delivers the real-time data that allows marketers to power inbound and outbound channels with ‘live’ customer segments. Now every customer experience, in every channel, can be consistent and up-to-the-second relevant.”
Clark was most recently group vice president, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. Prior to Limelight, Clark was director of sales and operations, North Asia for Crossbeam Systems, country manager, Japan for RightNow technologies as well as leading the integration software efforts of IBM in the region.
In other team news, Tealium recently appointed marketing technology expert, Catherine Ballantyne, to the growing Australian team. Ballantyne will assist brand-marketing teams to align their cross-channel customer experience goals with the appropriate Tealium technology solutions. Previously, Ballantyne was a senior consultant at Marketo and has performed digital technology roles at Oracle, Acxiom and IBM over the past 20 years.