TBWA Sydney has been appointed as the retained agency for both Foxtel and Fox Sports after a final competitive pitch against Clemenger BBDO Melbourne.
It is the first time a single creative agency will handle both the Foxtel and Fox sports accounts. The decision to align both Foxtel and Fox Sports with one agency is a key part of the strategy going forward.
“It’s incredibly important for us to be united in how we go to market and, ultimately, it’s all part of the Foxtel platform and so we think we are stronger together and we are really excited about having this alignment.” said Rob Farmer, director of brand marketing – content and products.
TBWA CEO Paul Bradbury has said the agency is very excited to be working with both Foxtel and Fox Sports. TBWA will continue to work with Foxtel’s internal agency, Felix.